In the 70´s, during the celebration of “Barranquilla´s carnival” Joe represents the core of rumba. He is a Singer in “La Protesta” music band, and is engaged with Adela, her girlfriend since he was an adolescent; but then, he meets Jackeline Ramón, daughter of a music- business entrepreneur in the Atlántico department, owner of Caribe Records. They experience love at first sight, and two days of passion surrounded by the fiesta environment. Jackeline does not talk to Joe about her father since she wants to be loved for what she is, and not for what she has. Jackeline discovers the musical talent that Joe has, and promises him to help him make his dreams come true; what she cannot imagine is that Joe will find out about her origin due to the fact that Jacqueline’s father, Anibal Ramón, is looking for a singer to form a band, and is interested in hiring him. Everything seems to be fine, but Francisco shows up; he is Aníbal´s assistant and has always been in love with Jackeline; he feels really jealous, and has Joe sign an onerous contract. Under such contract, Joe is enslaved for life, and “Caribe Records” is left out of this business. Fruko, director of Fruko & sus Tesos, wants Joe to work with him, and he realizes that the contract Joe had signed is burdensome. When Joe knows about this situation, he thinks that Jackeline is involved. In the meantime, Aníbal finds out about Francisco´s intentions, and he gets so upset that the situation affects his health. When Joe and Fruko approach him to talk about this issue, they do not know that Aníbal is having a heart attack that leads him to death. Jackeline and her aunt Cecilia, based on what they see, blame Joe Arroyo y Fruko for this happening, leaving Francisco as the savior and protector of the Ramon family.
DESIGN AND PRODUCTION: RCN TELEVISION
PRODUCTION DATE: 2010
PRODUCED BY: GUILLERMO RESTREPO
ORIGINAL OF: ANDRÉS SALGADO
DIRECTOR: HERNEY LUNA
SCREENWRITERS: ANDRÉS SALGADO AND NATALIA OSPINA
ASSISTANT DIRECTOR: CESAR IBAGON
ART DIRECTOR: MÓNICA MARULANDA
PHOTOGRAPHY DIRECTOR: JAIME GAVILAN
ASSISTANT DIRECTOR: ADRIANA FERREIRA
SCRIPT: DIANA QUIROGA
ART COORDINATOR: ÁNGELA GUTIÉRREZ
PRODUCTION MANAGER: ORLANDO JIMÉNEZ
DRAMATIC CONTINUITY: FABER SOTO
SCRIPTS ASSISTANT: SERGIO BORJA
DISEÑO DE ESCENOGRAFÍA: LILIANA CORTÉS
COSTUME DESIGNER: ALEJANDRO RAMÍREZ
HEAD OF ATMOSPHERE: JORGE CASTAÑO
HEAD MAKEUP: LUZ STELLA LÓPEZ
MUSICAL DIRECTOR: NICOLÁS URIBE
CONCEPTUAL EDITOR: CATALINA GARCÍA
DURATION: 119 x 60”
He lives supported by the past history of a prestigious family name, but he is not really that wealthy; that is why he is trying hard to get that high social status back at any price. He begins flirting with Jacqueline, to have a part of her family´s wealth, and to conquer her love, which represents a triumph symbol, so he takes the role of a sheep, that runs his life under virtuous principles, but deep skin he is a wolf that does not make a step without being sure it is going to be beneficial for him.
A hit with his fist knocks you down. His hands were fined in almost the whole continent. He is a brilliant, enterprising man from Antioquia, Colombia. Bass player, and irrevocable musician who was the inspiration and the guideline for many people. He shows a categorical authority in front of his subordinates, and has enviable business acumen, and a firm character, but in the privacy of his home, he dies of fear in front of his wife, whom he perceives like a grouchy woman, and an implacable judge of everything he does. He always has a fatherly and solidary attitude with the members of the music band.
As Joe, he was a member of the team of voices in Fruko music band. At the beginning, they reject each other; but as time goes by, they realize that they match in many aspects, and turn out to be good friends. It is the story of a man whose main quality is kindheartedness. He follow his dreams no matter what, an example of that is the love of her life, Maria Ines, who becomes his fascination. He is a loyal man with a kind heart.
She was born, and was brought up by the high social class of Barranquilla. She is the daughter of an important entrepreneur, Aníbal Ramón, owner of “Caribe Records”. She is not afraid of exploring things that are not part of her reality; she is not prejudiced about people, their way of dressing, or behavior. She considers herself a lucky woman because of everything she has, but she is also aware of the fact that if she is not more independent, and takes the control of her life, all these privileges will turn into a cage of gold When she meets Joe, she finds out that her freedom, and love are closer than she thought.
Since he was a child, he was very certain about being a Singer. He started his career singing in a music band of the Caribbean coast, then he was discovered by Fruko to be part of he music band Fruko & sus Tesos, when Joe was singing during the celebration of “ Barranquillas´s Carnival”, and then he consolidates himself as an artist in “La Verdad”. He is a young man who is not afraid of living every moment of his life to the extreme. Joe is handsome, spontaneous, flirtatious by nature, unfaithful , and clever when it comes to love issues. Three women have a relevant place in his heart: Adela, Maryluz and the love of his life: Jackeline, who he manages to have a serious relationship with after facing a lot of trouble.